This presentation was given at a peer-in-progress session in the STFM annual conference in Vancouver in April 2010. The presentation focused on the results of a needs assessment of practicing physicians exploring the format and content needed and desired for CME about advocacy. The presentation also provided the preliminary outline of a CME web module that would address the findings of the needs assessment. FMDRL_ID: 2875#Conferences #2010 #STFMAnnualSpringConference